How to implement a fashion email marketing strategy for your business
Select An Ecommerce-Oriented Email Service Provider
The answer is the available functionality and features of your platform. For example, choosing a B2B-oriented tool with very complicated functions might not be ideal for B2C businesses. For your fashion brand, you need an eCommerce-friendly email marketing software to help you capture, nurture, and convert your audience. In short, here’s what you need:
If you want an eCommerce-oriented ESP to get started, you can give Markeaze a try and leverage all the available tools to create and automate your eCommerce email marketing campaigns.
Build your fashion email list
It’s a no-brainer that without an email list, you can’t start targeting your audience with email campaigns. If you’ve already built one, you need to expand it and maintain good email list hygiene. You can use various email validation tools to check your new subscribers. This will increase your email deliverability, i.e., the process of landing a campaign into your subscribers’ inbox and minimize spam.
Now, if you’re taking your first steps into list building, creating a subscriber base isn’t such a difficult task. All you need is your website, an online form builder, and a great incentive!
If we were to summarize the best tactics to create a converting popup, it would take more than a single section. Nevertheless, keep in mind that your visitor needs to see the immediate value of joining your list to hand you their email address. For fashion brands, incentives like discounts, coupons, freebies, or free shipping can work miracles!
Leverage your platform’s segmentation features
As mentioned above, segmentation is a process that will allow you to divide your new subscribers into smaller groups based on various criteria. The most common segments are based on demographics, psychographics, location, and so on.
Create Intriguing fashion email designs
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