Issues you could face while drafting an email
Overall email creation time
Dependance on graphic designers
As a Marketer you can think of very creative ideas for email campaigns. The problems start when you need to make them live and represented with proper design. You must spend time deciding which fonts to use, where to find good pictures, proper colors, structure and nice background. And you often spend time on design specs and feedback and then if anything changes (oh, no!) you need to wait for the designer to implement the changes. It's a vicious circle for each small brand.
Low templates adaptivity
And even if you are already happy with your template and the designer made all the changes, you cannot be sure that the email design will not break in different browsers or email clients. While this problem seems slight at first, it could lead to a loss of customers and money.
How to design an email for a Fashion brand?
Template width
Template type
Don't be boring
3 trending ingredients of a well-designed email
Optimization for the Dark Mode
Visuals
Mobile-friendly
Get inspiration from our Fashion templates collection
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