Countdown Timer Block

2025-07-28 12:53 Editor

Benefits of Using a Countdown Timer

A countdown timer adds urgency to your email campaigns, helping to drive action before a deadline. It is especially useful for:

Flash sales and limited-time offers – Encourage customers to make a purchase before time runs out.
Event registrations – Remind recipients of an upcoming event or webinar deadline.
Holiday promotions – Highlight seasonal sales or special holiday deals.
Product launches – Build excitement by counting down to a release date.
Cart abandonment recovery – Create urgency for users to complete their purchases.

How to Set Up the Countdown Timer

Click on the Countdown Timer block in the email editor.

In the right-side settings panel under Content, configure the following:

Time zone – Select the appropriate time zone for the countdown.
End date and time – Set the exact moment when the timer expires.
Text after the timer ends – Define what message should appear when the timer reaches zero.
Link under the timer – Add a clickable URL for recipients to take action.

Timer Style Customization

You can personalize the countdown timer to match the look and feel of your email. Available customization options include:

Timer size – Choose between Small (S), Medium (M), or Large (L).
Color mode – Select either dark-on-light or light-on-dark contrast.
Timer background – Adjust the background color to fit your email’s theme.
Font color – Customize the color of the countdown numbers.

Additionally, you can:

Set a separator between the digits (e.g., colons, slashes, or dots).
Choose whether to display days and labels under the digits.
Select the language of the labels for an international audience.

A well-designed countdown timer can enhance engagement, increase conversions, and create a sense of urgency that encourages recipients to act quickly.