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3 min read

Are you sure? Pros and cons of marketing platforms

There are many reasons why you may want to switch your marketing platform for something else: it’s outdated, it’s too expensive, it doesn’t meet your needs anymore, or you just want to try a different one. Choosing a new platform’s a real pain in the back — like any other meaningful choice in life. You need to analyze and compare quite a few criteria to pick what suits you best.
The fact that there are countless different solutions on the market doesn’t help, too. And you don’t have the time to test every single one of them, do you? Setting everything up, transferring your CRM data, integrating the platform into your ecosystem… It takes too long. Neither does your budget allow that, most likely. Some platforms’ prices don’t take kindly to small businesses.
And… Well, we’re in the fashion industry, so that adds to the list of requirements. To make matters easier for you, we decided to make a comparison between some of the marketing platforms — take a look at what are the pros and cons of each platform. Then, you’ll be able to decide for yourself. Let’s begin!
Note
All the pros and cons are taken from personal experience. This article is to be considered purely for entertainment purposes.

MailChimp

One of the OGs of the industry, MailChimp is widely known for its funny monkey logo and bright yellow colors. It has been on the market for years, and never stopped evolving and improving. In what state is it today?
PROS
Advanced reports and analytics
Over 500 various integrations
Solid email template builder
In-built CRM system
Native commerce features
CONS
High costs on advanced plans
Restricted to specific designs and formats
The UX/UI may appear confusing and outdated
Multiple limitations on cheaper plans
Unintuitive billing system

OmniSend

OmniSend is a reasonably popular platform that has a large audience and an established reputation. To get to know it better (and quicker), let’s take a look at its pros and cons.
PROS
Great e-commerce features
Integration with many e-commerce tools
Plenty of automation features
Compares your performance with your peers
The free plan includes all the tools
CONS
No social media and geo-tracking of subscribers
No integration with Google Analytics and CRM
Lower deliverability compared to other platforms
Can’t integrate multiple shops
Extremely low sending allowance on a free plan

Constant Contact

Another platform that’s been around for years, Constant Contact was founded back in 1995. What state is it in now, almost three decades later?
PROS
Consistently high deliverability results
A set of unique features for e-shops
Allows for event handling
Easy to contact customers directly
Integrated surveys and polls
CONS
High-tier plans get unreasonably expensive
Lack of crucial automation features
Insufficient email editor features
Incredibly difficult to cancel your account
Poor platform support service

HubSpot

HubSpot is the titan of the industry with a great reputation and a vast userbase around the world. Their blog is as popular as it gets among marketers — now, what about the platform itself?
PROS
Best and most generous freemium plan
User-friendly, has a set-up wizard
Great customer support
Full sales funnel creation in one app
Allows for direct calls in all plans
CONS
Extremely costly paid plans with hidden costs
Templates are outdated in terms of design
You start receiving reports only on expensive high-tier plans
UTM parameters are stripped from pageviews
Lower deliverability compared to other platforms

Markeaze

The youngest platform on our list, Markeaze is a marketing solution specifically crafted for the fashion industry. Its features are developed in a way that benefits fashion marketers — let’s see what it has to offer.
PROS
Advanced reports and analytics
Simple and intuitive email builder with separate customization for dark-mode and mobile versions
Unique no-code HTML tweaks that allow for changing any block
Most key features available in the free plan
Dynamic segmentation, tags, custom properties, and high personalization
Low prices on high-tier plans compared to peers
Big constantly expanding library of templates
Easy to use, allowing one to jump into work in less than 5 minutes
Multiple e-store management from one profile
Highly automated and customizable
CONS
Web forms are currently in development
Triggered campaigns are currently in development
Sending is not allowed on the free plan
Requires an existing domain to start working
The youngest platform, so some features are yet to come

Conclusion

There is no perfect marketing platform — all of them have some pros and cons. They’re all different, so you should always prioritize what’s most important for you — whether it’s a specific feature, value/price balance, or if it’s accustomed to the industry. You should take a lot of factors into consideration, and then make a decision based on the results.

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