Let’s run the numbers
The most crucial tool
This piece of pie may not look like a lot, but check out the numbers below —
they’re much more convincing.
What you need to know
First, there are two strategies for abandoned cart emails
Second, when writing a subject line, focus on two aspects
Third, keep it timed — the exact timing depends on which strategy you chose
Fourth, the email body can also vary — in two ways, as do all things in this list
Madewell goes for a smart pick-up line, a large product image, and a clear CTA. And it works!
Timberland wastes no time: they take the chance to show you some other items similar to what you already added. Now you like what you see, and you’re back.
Bonobos abandoned cart email — both bold and minimalistic. And a special discount code to top it all off — how can one resist?
Huckberry slams it to your face: SHIPPING IS FREE. And since additional fees are the #1 reason for abandoned carts, they nail it.
ThreadUp knows a thing or two about humor. The moment the make you smile, you’re likely already back on their website.
Ghurka’s here to teach every marketer how to do simple yet efficient personalization. Take notes — these guys know what’s up.
Don’t abandon us…