Emails
DR — Delivery Rate
OR — Open Rate
CTR — Click-Through Rate
BR, CR & UR — Bounce, Complaint, and Unsubscribe Rates
Online store
RUR — Returning User Rate
BR — Bounce Rate
CAR — Cart Abandonment Rate
CR — Conversion Rate
Costs
CPA — Cost per Action
CPL — Cost per Lead
CPO — Cost per Order
CPC & CPV — Cost per Click & Visitor
Other financial metrics
AOV — Average Order Value
CAC — Customer Acquisition Cost
LTV — Lifetime Value
ROI & ROMI — Return on Investment/Marketing Investment
Other financial metrics
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