In the consideration stage, your customer considers their available options. They are still thinking about whether they should proceed with their purchase. In this step, your buyer may begin shopping on your fashion website, look up the comments on particular dress sizes, check your social media accounts, etc. Here, it is an excellent chance to craft a series of automated emails that can persuade people to select your products over your competitors. Automated emails should include links to special deals, offers, gifts, or positive customer reviews.