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Markeaze Method
Creating the perfect client experience
Markeaze is built on the idea of a personal approach to email marketing. We believe the key to a client’s soul lies in trying to find it, and we help marketers around the globe do just that.

We focus on enhancing every aspect of clients’ experience. Learn how we do it — and how you can do the same.

Our approach

We value our clients — and we know you value yours. That’s why we empathize the importance of taking a personal approach. A personal approach helps build trust and provide relevant information and offers, hence increasing engagement and conversion. We treat each audience segment separately and encourage you to do the same by providing all the necessary tools.
The three crucial steps of our approach:
Markeaze provides advanced reports and analytics on both audiences and campaigns.

These insights allow for highly-efficient dynamic and static audience segmentation and content adjustment.

Based on the data and the segments, you can customize and personalize content to be relevant for all the various people in your audience

All of this combined results in better conversion and engagement rates. Personalization is key — but you can’t just grab it off the shelf. This is where we help you — Markeaze brings you the ladder.
With Markeaze, you can personalize just about everything in your email marketing, from follow-ups to special offers and birthday letters. Building content around the subscribers’ data will improve your engagement rates and overall performance dramatically.

Let’s set up

We prepared a small list of tasks you need to do during your first-time launch. Some are mandatory, and some are more or less optional — but upon completing them all, you will be set up to work with Markeaze.
Add contact properties — optional
Contact properties allow you to conveniently store additional information about your subscribers, such as their address, gender, age, etc. If the default properties are not enough for you, you can always add custom ones and use them to segment the audience however you want. You can only do it before or after importing new contacts but not during the process.
Add subscription lists — optional
Subscription lists act as a legal basis for email communications required by the law. Adding different subscription lists allows your contacts to manage their email preferences while benefiting you, too — instead of completely unsubscribing, they can choose which lists to stay in. For example, they can unsubscribe from your newsletters and still receive special offers.
Import your contact base — necessary
To start sending out campaigns, you need to import your contact base into Markeaze. We made sure it can be done in a few clicks so you don’t waste any time. The platform accepts .CSV files and loads them up automatically. You’ll have to pick the contact properties you want to keep in Markeaze — you might want to add custom ones if you haven’t already.
Segment your audience — necessary
No marketing strategy is complete without audience segmentation. In Markeaze, you can segment your subscribers in two ways: dynamically (using contact properties and other data that can change over time) or statically (using tags that can only be changed manually). Segments will help you target the right people with the right content and maximize engagement.
Set up a master template — optional
Making a master template is an amazing way to save yourself a lot of time and hassle in the future. A master template helps you promptly put together any type of email while maintaining the brand style and visual structure. If you want to learn more about master templates, feel free to read this article.
Add and verify a domain name — necessary
Finally, you won’t be able to send emails without a domain name. Markeaze makes it easy to add and verify one — follow our guide to set it up correctly and you’ll be good to go in no time. Don’t forget to test sending and receiving emails with this domain name before trying to launch a new campaign, though — it may not end well.

The tools for greatness

Audience segments are a crucial aspect of online marketing. In the perfect world, you can disperse your attention between all the segments; in the real world, however, you have to pick and focus on each one separately.
With each campaign, your goal is to select a target segment and analyze its performance over a set period. The analytical dashboard is your best friend in the quest of understanding and working with a segment.
To assess the data you collect and make the right conclusions, keep an eye out for the key metrics of your campaigns. Some of them are absolutely essential (OR, CTR, ER, etc.), but it doesn’t mean all the others can be overlooked. Markeaze provides you with all the analytics you need — and the tools to bump up the numbers and improve your and your audience’s performance.
Use customer data to make your marketing feel more personal. Customize your message for multiple audiences with dynamic drag-and-drop content blocks. Drive engagement and build loyalty, improve your rates, and achieve higher performance.
Mobile optimization
Roughly two-thirds of emails are opened on mobile devices. It means that making great email designs for PC is insufficient and has been for a while. You can’t afford to lose such a big part of the audience due to poor mobile optimization, and responsive or mobile-first designs are the only answer.
Dark mode
The dark mode is a trend that’s here to stay, and it’s obvious at this point. It’s winning over the hearts and minds of people all around the globe — and you should utilize it to do the same. Create separate dark-mode versions of your emails and customize them to fit the brand perfectly.
Dynamic segmentation
Dynamic segmentation allows for simple and efficient contact sorting. By selecting the desired property values, you’re selecting all the contacts that fall into the category — and no matter what changes in these contacts’ info later, they will be automatically regrouped correctly. The same applies to new contacts: if they fall into the segment’s criteria, they will be added, too.
Test emails
Since different ESPs and email clients tend to render and display emails differently, it’s essential to send test emails before the campaign start. This will allow you to make the necessary changes if something appears broken in good old Outlook, for example.
A/B testing
Each time you create an email, you may wonder whether your content is presented in the best way for your audience. How do you learn which CTA or subject line is better? Use an A/B testing campaign to see how these variations perform and impact your results. Then you’ll pick the better option and increase the rates in the main campaign.

The perfect outcome

A successful email campaign significantly increases subscribers' conversion rate and boosts engagement. That’s the simple answer to a more sophisticated question: What’s the perfect outcome for a marketer?
Markeaze focuses on delivering more than that on a long-term basis. If we think of each launched campaign as a smaller part of the big plan, we have to highlight these three main factors of success:
  • Increasing the brand’s total revenue
  • Gaining a sustainable competitive advantage
  • Decreasing working time losses
Let's dissect each one and identify how they connect with the primary focus of Markeaze.
Any business strives for constant growth of its revenue. Your main tools for impacting revenue via email marketing are segmentation and engagement. The more relevant, personalized, and valuable the content is, the more users will convert to customers and pay for your services or products. Markeaze gives you everything you need for this.
Competitive advantage is not easy, especially in the highly competitive fashion industry. Building trusting relationships with your customers by — again! — providing relevant and personalized content in your campaigns is a great tool for this goal. For any brand, its audience’s loyalty is the best form of advantage. Markeaze makes sure you achieve it.
Time is money. The more time losses you can cut, the more time and effort you can put into advancing your marketing strategy and generating revenue in new ways. The best way to do so is to automate as many aspects of your work as possible. And to not mess up your automation, you need to collect and correctly analyze data. Markeaze sorts you up with both automation features and advanced analytics.

Take action

All these steps, tasks, and features are crucial for successful email marketing. And on each and every step, Markeaze provides you with all you need. Advanced data and reports allow for proper audience segmentation, which in turn helps to personalize your content to be relevant to your clients. At each step, we support you with a plethora of essential and additional tools to perfect your campaigns.
Put Markeaze in your corner of the ring, and it’ll become the best partner in marketing you could’ve ever wished for. Together, we’ll pick the right keys to your audience’s souls. We know that you care about your clients, and we can relate. So we will take care about you.
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