Have you seen this scenario?
What is an A/B test?
Why should you use A/B testing?
Where else AB testing can be used?
How to conduct A/B testing?
1 - Select the variable to be tested
2 - Select the proper sample size
3 - The timing
4 - The delivery time
5 - Test only one variable at a time
6 - Determine the option that wins
Statistical significance of a test
All in all