One-size-fits-all email marketing is a thing of the past. Customers typically do not respond well to generic marketing emails. Therefore, firms must make customization a fundamental component of their marketing strategy. Including the recipient's name in the email could be a simple way to personalize it. However, these are merely the fundamentals of marketing personalization; organizations are recommended to delve further and discover the particular traits of their target market to create highly effective emails. You must compile data about your users, including their age, gender, location, and history of purchases. Fortunately, there are many technologies available that you can use to gather this data from the customers and clients your business deals with.