Due to the interactive nature, the AMP games catch the recipient's eye and rouse enough interest that they take the extra step to click through from the email.

Games are a fun and interactive way to play games with the brand, so the chances of the recipient staying in its email longer.
Novelty, the flashing graphic or hoping for a great experience in looking at a graphic: Interactive games in email are new enough so that you might have higher open rates as people get curious about whether they have seen anything quite like this before.

Better experience can boost the conversion rate because the users will eventually respond as per your needs.

By offering something different from typical promotional content, engaging and amusing emails can prove to be a refreshing change for your subscribers, and convince them to stick around.

A retail brand can use a spin-the-wheel game with discounts on different products
Why It Works: Recipients are invited to take part in a game that engages them, increasing the likelihood of a sale. A discount results in immediate gratification as well as increased engagement, getting user more interested in the product. You might also offer them a unique link and a one time only special promo code or bonus gift to take action at the end of the game.

i.e If A tech company is launching a new gadget through a puzzle where playing the game the user reveals the gadgets features with multiple levels of the game.
Reason This Works: Teaches recipients about the new product in a fun and engaging way, ramping up interest and excitement. This forms a narrative in which every successive level in the game reveals more about what the product is, providing a more sticky launch.

Eg A subscription service can create a trivia game based around their content to pull lapsed users back in.
How It Works: The game reminded them of all the lost value and they ended up renewing their subscription. Reactivation campaigns can get a lot of mileage out of a game that triggers the intrinsic curiosity switch and reminds dormant subscribers of what they found so irresistible about your email program in the first place.

such as a travel-based treasure hunt game that gives offers on travel as prizes during holiday season
Why it Works: The seasons make this type of campaign timely - a seasonal theme is bound to resonate, and offers of redemption likely prompt most to engage with the otherwise bland content. It touches that festive spirit, and gets the receiver to engage with the brand in a light-hearted and memorable fashion.

Game focus should match the content of the campaign, even if it is not the same, the game should carry the campaign's message; For instance, if the purpose of a game is to promote a new product, the product's features and benefits should be highlighted.

Why It Matters: A campaigning without a center of gravity can make the game feel unfocused. Keeping it aligned makes the message clear and powerful.

Refrain from jumbling in various messages or leaving any distractions in the email. Focus on the game and rewards For i.e - One final CTA: Play the game, claim your prize.

Why It Makes a Difference: An email that is cluttered can confuse receivers & damage the engagement rate. It tells the recipient exactly where to go and why.

Inform what the receiver will be getting if on winning the game. For example: Get to the prizes or discounts earlier to encourage participation.

Why it Matters: If the recipient knows the possible reward they will be more motivated to play the leading in to our next tip.

Make sure your domain registered with email systems that support AMP.
For example, Get Gmail Account Sign Up There is not a thing you can do about it other than making a good design on the fallback HTML page, since AMP templates should not use Dark mode in example. For example: Use colors that contrast and clear and readable font used in the HTML version.

Why This Is Important: A proper technical configuration ensures your emails get through to users appropriately and present well on all devices. Ignoring this can get your emails marked as spam or worse, not even showing up properly.