Do you recognize this situation?
Segmentation brings profit
4 Simple Segmentation Criteria
If you often notice that a group of particular customers has purchased either a small or a large number of products, you can also segment them. Suppose some customers purchased products from your website. If a user made more than 3 purchases, they can be considered a loyal customer. Thus, you suggest new collections and not discounts. If a user ordered 1 to 2 items, in the last from 30 to 90 days, consider offering them products on sale. Otherwise, if a user ordered only 1 or no products at all for the past 90 days, offer a discount on the next purchase or the most discounted products.
Determining what kind of products a particular group of customers purchase more frequently, maybe an ideal segmentation strategy. If you were to send a promotional email with a new dress to those people who frequently buy them, the chances that they will purchase a new product again are pretty high.
Furthermore, try to send emails with additional items according to the category your user has made a purchase. For example, if he bought swimwear - send a selection of flip-flops or summer bags. That move will increase the average income and repeat the cycle of purchase.
Open rate and CTR (Click-through rate) are essential in tracking your email users' activity. If the subscriber is inactive, you can send them engagement offers. If the user is active – provide a discount on the things they left in the cart or added to favorites. This method works perfectly with personalization.
Make a storytelling email campaign