Segmentation brings profit
3 Simple Segmentation Criteria
You can start by sending recommendations for similar purchases these users have made. If someone has purchased a beautiful dress from your website, you can offer a discount on complemented items such as shoes, accessories by sending an email to the same user suggesting buying things to complete the look.
Main thing you should pay attention to is the metrics. Open rare and CTR (Click-through rate) play an important role in activity designation. If the subscriber is inactive, you can try to drive him with re-engaging offers. If the user is active – provide a discount to the things he or she left in the cart or added to favourites. This tool perfectly works with the one described below – personalization.
Personal touch is Key
Time of Mobile-First Emails
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